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Percy Nobleman's New Signature Scented Beard Oil

Percy Nobleman's New Signature Scented Beard Oil


How principled should the modern man be, you ask?


With great beard, comes great responsibility, and with this there is always one thing that springs to my mind.

“The Fool Speaks, The Wise Man Listings”

One thing that I love most about running this business, is how close I am to my customers and how I have the ability to understand what they want when it comes to developing new ideas and formulations.


I refuse to cut corners when it comes to sourcing the finest natural ingredients, and I always strive to achieve the very best results when formulating my products.

Today marks a proud moment in my continued quest to achieve grooming perfection. Gentlemen, please let me introduce to you my Signature Scented Beard Oil.


Free from synthetic ingredients such as mineral oil, silicone and parabens, my brand new Signature Scented Beard Oil harnesses a higher concentrate of Argan, Almond, Jojoba, and Avocado oils.


It is also blended with Marula Oil which is packed full of anti-oxidants to help your beard stay softer and more tamed than ever before.


Don’t worry, the oil is still light in viscosity and absorbs quickly like the original.


The most impressive change to the formulation is the inclusion of one of the world’s first “naturally derived silicones”.


This natural technology has never made its way into a beard grooming product before, which makes ours truly unique.


And what’s best… The science behind it, leaves a silky soft feel with little oily residue, within a matter of minutes! Elementary my dear, Nobleman!


Percy Nobleman Signature Scented Beard Oil

At this stage you might very well be wondering about the fragrance. I wanted to create something very special, a fragrance befitting of today’s modern gentleman.


I’ve been working tirelessly over the past 18 months to develop it. It’s moody, musky, seductive and sweet.


This also features in our recently released Signature Fragrance, which is exclusively available on


Our unique fragrance notes are as follows:

Top: Melon, Apple, Bergamot

Mid: Grapefruit, Patchouli, Black Pepper

Base: Tobacco, Amber, Musk, Vanilla


Words, however, can only go so far - the proof is very much in the pudding.


Or, in this case, in the fragrance!


So, what are you waiting for? Now is your chance to try my new and improved formulation. You will not be disappointed, I will vouch for that! Just look out for the “signature scented” note on the label. 


 That's it for now folks!




P.S For a limited time we're offering 15% off our Signature Scented Beard Oil when purchased on Simply use the coupon code “SSOIL15” at the checkout. Head to our Signature Scented Beard Oil now!

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Men’s Grooming Day: 4 Hairstyling Products to Achieve Your Perfect Look

Men’s Grooming Day: 4 Hairstyling Products to Achieve Your Perfect Look

For those of you who have followed my previous posts you’ll know that I’m an ambassador of gentlemen’s grooming, and as today marks Men’s Grooming Day across the globe I’ve put together a series of short posts to help you get the very best from your grooming regime.

Hair, we’ve (almost) all got it to some degree. Whether yours is curly, long, short or thinning, the market is flooded with products designed for all eventualities of hair-related life. The trick is discovering what works best for you. Below you’ll find listed my top 4 hair-styling products along with a handy infographic designed to help discover the product which best suits your hair type at the bottom of this post.

Pomade  - Best for: Long, Straight Hair Types, Long Moustaches

They say that fashions and trends come and go, and whilst I won’t always agree with that statement, (see my other blogs!) it’s clear to see that the traditional greaser-style slicked back look has made a serious comeback in recent months. You only need take a look round the bar at your local craft beer establishment to recognise that pompadours are on the rise, and the modern take on the pomades of the early C20th available on the market are responsible for this.

Pro Tip: Look for a pomade that’s water-based and apply to damp hair before combing back. In times gone by the main base ingredient for pomades was oil or lard - can you imagine trying to get out of your quiff?! Whereas nowadays water-based products mean your hair will stay in place all day and wash out with ease come night. Also, if you happen to be growing a moustache and need something which packs a bit of a punch to keep it in place, a pomade is the perfect solution to hold those curls nice and rigid!

Percy Nobleman's Pomade

Matt Clay - Best for: Short, Straight Sculpted Hair Types

A staple product which, if used correctly, is perfect for producing a matt, natural-looking finish.

Pro Tip: Less is more, believe me! The mistake a lot of people make when using matt clays is over-application. Because the base ingredient for most clays is usually petrolatum (oil to you and me), if you use too much you’re at risk of leaving yourself with a greasy quiff. That’s not to disparage you from using a matt clay; you’ll find that a lesser application will leave you with a natural-looking style which you’ll be able to shape and restyle at will throughout your day.

Percy Nobleman's Matt Clay

Matt Paste - Best for: Curly, Thinning Hair Types

There have been a surge in matt pastes on the market recently and what was once a well-kept secret has now come to the fore of gentlemen's hair-styling. If you study the market you’ll find a wide variety of viscosity between products with the same name. Some have a thick glue-like consistency whilst others will perform more like a cream. Matt pastes are generally designed to give lift to lifeless or thinning hair types whilst also achieving a matt hold for even the curliest of hair types.

Pro Tip: Be gentle when applying, especially if your hair is thinning. Yanking at the roots of your hair with a comb is a surefire way to help achieve the ‘Homer Simpson’ look.

Percy Nobleman's Matt Paste

Styling Wax - Best for: Short, Textured Hair Types

If you’re after a natural hair styling product then your best bet is to go for a styling wax. Most waxes these days are made from beeswax although there are ‘vegan-friendly’ waxes on the market if it’s an organic product you’re after. Perfect for creating texture and hold in shorter hair types, styling waxes also afford the user the ability to restyle and shape throughout the day.

Pro Tip: Is your beard looking a little out of sorts? Applying a small amount of styling wax should help your facial hair stay in shape and free from flyaway hairs.

Percy Nobleman's Gentleman's Styling Wax

Still stuck on the right product for you? Check out the infographic below to help you decide! 

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Dear fellow Noblemen,

Today brings news of an exciting development here at Percy HQ. We are proud to announce that we have launched our best-selling range of Beard Oil, Beard Wash, Moustache Wax & Beard Balm in all larger Boots stores nationwide, along with being available on

We feel this is a fantastic step for us as a business, which has grown from the kitchen table to the high street in just over 2 and a half years without third-party funding, grants or corporate investors. This simply makes us one of a kind.

We’re now proudly #MadeInEngland and you can now pick up our products at the drop of a hat from any larger Boots store. Alternatively you can buy online or use their fantastic service which allows you to collect our products from any of their 1,000+ stores nationwide. Click here to buy!

Here’s what’s new!

Beard Balm

  • Organic content improved from 0% to 20%.
  • Milder shea butter smell  – We are using the purest shea butter available.
  • This was the #1 feedback we had on this particular product, and we have now addressed it and changed it for you.
  • New scent of honey & citrus, it’s to die for!
  • Improved texture of the balm, that melts in your hands. We have tried and tested the production process hundreds of times over the last year to improve on this. We can guarentee 100% you will not get any gritiness or lumps in this balm.
  • Made in England.



Beard Wash

  • Organic content improved from 71% to 95%.
  • Now 100% derived from nature, which for a wash that still foams up beautifully is quite the feat.
  • Silkier, smoother and better than ever.
  • Made in England.



Moustache Wax

  • Organic content improved from 0% to 50%.
  • Improved scent and hold, mild, citrusy and fresh.
  • Improved consistency.
  • Made in England.



Beard Conditioning Oil

  • Thicker, silkier with fast absorption.
  • 100% neutrally scented.
  • Ideal to use hand in hand with our balm, wash & wax for the complete grooming routine.
  • Made in England.




This last week we released the world’s 1st Instagram comic book, The Adventures of Percy Nobleman and the Quest for the Perfect Beard.

I hope you can take a moment to indulge in the beginning of the story we have worked so hard to create. The response we’ve had so far has been nothing short of fantastic! It’s a bearded adventure, like no other! Physical copies available online next week.

That's it from us. Lots more exciting product launches to follow and more content on our social profiles than ever before. Please get involved in #PercyNobleman on Instagram - the best posts are being uploaded to our website.

Speak soon,


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Percy Nobleman...And The Quest For The Perfect Beard

Percy Nobleman and the Quest for the Perfect Beard


Introducing: The World’s First Instagram Comic

Percy Nobleman is one of the UK's leading male grooming brands, based around the exploits of Percy, a quintessentially British but thoroughly modern gentleman and his quest to achieve the perfect look.

Percy first came to life through a series of short, factual cartoons which are included with each bottle of our Beard Conditioning Oil. These were designed as a fun yet informative means of introducing our customers to our products.

Following on from this, Percy Nobleman founder and lifelong comic book fan Freddy Furber, decided that what he really wanted was to personify Percy through the medium of a full-length comic series as a means to introduce Percy further to our ever-loyal bearded following. He wanted to give Percy (and his loyal companion Pedro) centre stage on their own adventure. Think Tin-Tin meets early-era James Bond and you’ll be halfway there!

This is a project born out of a lifelong passion of comics and as with all aspects of Percy Nobleman we pride ourselves on our continued innovation in the field of cosmetics - we don’t go by the book, we prefer to write them!

After several months in development with our writer Richard Mooney and artist Michael Packer we are proud to announce the first part is now available to view via our Instagram account: @adventuresofpercynobleman (simply hit the scroll button at the top of the page to read the first 4-part issue in full, best read on the mobile app).

So Why Instagram?

This is, to our knowledge, a world first on this platform and we’re both anxious and excited to gauge the response it receives. It will be available in four equal issues spread over the coming 6-12 months - and for those purists amongst you fear not, all four comic series will also be available in physical print in parallel with it’s digital release and will be available through our website for just £1.99 each.

If you haven’t already, please check it out! - a lot of metaphorical blood, sweat and beard oil went into producing this and we’d love to know your thoughts - and If you like it please feel free to give it a share too!

And remember you can continue to follow us on @percynobleman or sign up to our mailing list below, for all the latest news concerning all things Percy Nobleman! Head over to our Instagram page to get reading!


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Percy Hacks Pop-Culture

Percy Hacks Pop-Culture

Andy Watt, one of Britain’s best-known satirical artists, has created a series of graphic novel-style scenes poking fun at popular culture through a quintessentially British sense of humour.

Commissioned by male grooming brand Percy Nobleman - which produces a range of beard-care products – each piece places a "traditional" British gent into a famous scene or story, giving an alternative and funny perspective.

Andy is one of the Country’s most prolific comic artists, having been producing bold and eye-catching work for the national press for the past two decades.

The series features some of the most popular news stories from throughout 2015, cleverly satirised in a way that somehow makes them seem like relatively normal everyday occurrences.

James Cordon and Stevie Wonder’s brilliant carpool Karaoke clip clocked up over 7.5million views on YouTube:

While Jeremy Clarkson’s acrimonious sacking from the BBC sparked a petition to save Jeremy’s job and prompted a reworking of the World’s most popular car show.

The FA came under the spotlight following their handling of former Chelsea FC doctor Eva Carneiro’s pitch-side fracas with Jose Mourinho, prompting widespread debate about the treatment of women in Football.

Released back in February, the eagerly anticipated big-screen adaptation of 50 Shades of Grey split the nation’s opinion and the departure of Zayn Malik from the most One Direction, left millions of fans around the UK heartbroken.

The British style of humour is often described as being the most dry and wickedly witty in the world and each story has been skilfully re-imagined by Andy, exploring an alternative and steadfastly British take on stories that have become familiar and ingrained in popular culture.

Percy Nobleman is one of the UK's leading male grooming brands, based around the exploits of Percy, a quintessentially British but thoroughly modern gentleman and his quest to achieve the perfect look. To view their range of products click here. Stay updated with Percy by signing up to his mailing list, or by liking his Facebook Page, both are below!




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How to Grow a Beard by Percy Nobleman

How do you grow the perfect beard?


Sometimes I get the feeling people are looking for a secret formula hidden under lock and key away from the public eye. The truth is, it’s all about patience, dedication, the right know-how and, of course, using the right products.

Things to consider:

- It’s in your genes. Unfortunately gents, some things in life are simply unattainable. So follow the tips below, and see if we can circumnavigate the worst our genes can do for us! Here is my guidance:-

- Patience. Rome wasn’t built in a day, and beard growth takes some time. Try to focus on each step of your progress without getting yourself worked up about getting to the end goal within a month or so. Growing a beard is a commitment, and one you should take pleasure in committing yourself to.

- Invest in a decent beard trimmer. This may sound counter-intuitive but in the early stages regular trims will actually promote growth and keep your beard tidy and even-looking. You can use the smallest setting around the sides, moustache and sideburns to give your beard some shape. My advice at this stage is to practice trimming as much as possible. It gets a lot harder the longer your beard, and of course you have more to lose then! As it grows make the switch to some scissors, or a trip to your local barbershop. Beard trims are always reasonable (and remember, it’s always important to support local businesses).



- Grooming. Don’t over-indulge. It’s tempting to get carried away when your beard is beginning to get to the length where you can apply oils and balms, and enjoy a natural wash. A word of advice (which I hope you appreciate coming from someone who sells these products) is ‘don’t overdo it’. Please follow the step-by-step guide I have put together:

My Simple 6 Step Grooming Routine.

This routine has been put together to help tackle the most common pain points: itchy beards, flakey skin and having a dry, brittle, or coarse beard. It’s important to understand your skin type before commencing. If you’re prone to acne or have oily skin, use the products sparingly, or if your skin is very dry, use more liberally!


Wash your beard with a recognised beard wash 2-3 times a week. Work into the roots as part of your washing routine and leave for a few minutes before rinsing out with warm water and towel-drying.


Once dry, apply a few drops of Beard Conditioning Oil to your beard working into the roots.


Comb your beard. Work from the outside in and from top to bottom preferably with a wooden anti-static beard comb.


Once you’ve combed your beard you’ll be able to notice any stray hairs: using a sharp pair of beard scissors trim these down. You can, if you wish, apply a drop of beard conditioning oil to the blades of the scissors to assist. If your beard is under an inch in length use a beard trimmer gradually working your way to the longest setting over time.


If you have a longer beard (1+ inches in length) apply a small amount of Percy Nobleman Beard Balm (you can use this an alternative to beard oil) or Gentleman’s Styling Wax to the outside of your beard for full control.


If you have a moustache then apply a small amount of Moustache Wax from the centre outwards working with the natural direction of hair growth. Style as you so please!


Leave it be. You’ve just given your beard a lot to work with and, as tempting as it may be to play with it, it takes time for the oils to be fully absorbed into your beard hair.

Other things to consider:

If you’re really serious about growing the perfect beard then you’ll want to maintain a healthy balanced diet. It’s important to try and eat lean and avoid high sugar foods. Not only will this fuel your body and mind in a much more efficient way, it will also have a positive effect on your beard growth. High natural fats such as nuts, avocado, olive oil etc. are all beneficial to your body, whilst staying away from large amounts of carbs and drinking plenty of water will also help, as well as having plenty of regular sleep!

If you’re a busy gentleman, as I am, then then you can enjoy some of these advantages through supplements. I take Omega 3 and MultiVitality Pro (which contains every vitamin under the sun!). I’m not promoting these as “magic beard growth pills” but supplements will help to fill in the gaps of your daily vitamin intake. Providing your body with these, along with regular exercise, will help your brain activity and your body will feel great.




Things to look out for: be diligent.

Since being involved in the cosmetic industry my attitude towards the cosmetics I use day-to-day has changed. While my plan is not to push PR-led propaganda on the dangers of certain ingredients, I would encourage consumers to keep an eye-out and understand what’s going in the products they are using. Check out imported cosmetics as the regulations in the USA are very different to the UK, and often lines are blurred or indeed crossed, on imports. I still see many British start-ups without legal labelling, testing and legislation for their products.

What you will find in my bathroom cabinet.

Hair products (paraben free), I love water-based pomades. They offer an amazing matt-like finish with a strong hold that doesn’t need a mound of shampoo to wash out. They wash out with warm water, yet hold as if they’re made out of glue. We aim to bring out a collection of hair products to accompany our natural hair & beard wax later this year.

A boar-bristle beard brush. A quality brush is not cheap but worth the investment, as after using one you will never go back! Not for the faint hearted though.

Adding to that a collection of aftershave, wooden combs, hundreds of Percy Nobleman samples and all natural shampoos, conditioners and deodorants!

If you have any questions, feedback, or need help with your grooming, feel free to drop us an email at



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A History of the Beard

A History of the Beard

A beard is more than just the expanse of hair that grows on the face of an adult male: it is an expression of identity.

Men have grown their facial hair and groomed their beards since ancient times and in subsequent years wearing a beard has slipped in and out of fashion countless times. Across history a beard has variously been seen as a fashion statement, a display of male virility, an expression of religious or social conformity and as a symbol of rebellion. Whatever his reason for growing a beard, the canny beard-wearer knows that it’s about more than simply giving up on shaving; by putting just a little effort into caring for your beard you can create the kind of well-groomed, stylish look that gets you noticed.

Beards in History:

Prehistoric and Early Civilisations – Anthropologists are aware that men in many prehistoric societies had beards. They speculate that this was not just because of difficulty in accessing the means to shave, but that a beard was seen to have great practical utility among these ancient peoples. Wearing a beard strengthens one’s jaw-line and makes one’s appearance more intimidating to opponents, it cushions the effect of blows to the face during combat and, not least for people who spent much of their time outdoors, it provides some degree of warmth and protection from the elements.

In many ancient societies beards were regarded as a symbol of a man’s honour; prisoners and others who had transgressed societal rules often had their beards cut off. Although warriors in ancient times usually sported beards as a symbol of strength and ferocity, Alexander the Great, in around 345 B.C., decreed that all of his soldiers should be clean-shaven. He feared that, in battle, an enemy could grab his men by the beard and overpower them.

Amongst the ancient Egyptians beards were a symbol of power and they were worn by all ruling class males. From three-thousand B.C. onwards Egyptian kings habitually wore a metal ‘beard’ known as a postiche; these were worn by female rulers too. The symbolic beard was usually held in place by a ribbon and a golden chin strap.

The Assyrians of the same period also wore beards. It was the fashion amongst their upper echelons to dye their beards, as well as their hair and eyebrows, with black colouring. The Persians followed the same fashion, but tended to use red henna dye. Amongst the wealthier people of the region at this time gold dust, gold threads and spices were used to decorate the hair and beard on festive occasions.

For the ancient Indians and Turks the presence of a long beard on a man indicated great wisdom and dignity. To have to shave off one’s beard was regarded as humiliating: when the Turks took men into slavery they were ritually shaved to indicate their subservience.

The early days of the Greek and Roman Empires were marked by a fashion for beard-wearing amongst the men. The Greeks sported luxuriant, curled beards, while the Romans preferred neat, trimmed beards, regarding those worn by the Greeks as effeminate. Later, however, beards were discouraged in both nations, although the eminent philosophers continued to wear long beards as an indicator of their wisdom. The Roman Emperor Lucius Tarquinius Priscus encouraged shaving in the name of hygiene.

Barber shops became popular in Athens and Rome, though only the wealthy could afford to patronise them. The Romans looked down on their enemies from Eastern and Northern Europe, calling them Barbarians, which comes ‘barba’, the Latin word for beard.

Later Times – Among the Celtic tribes of Europe in the first millennium the beard was seen as so fundamental to a man’s identity that it was regarded as making a solemn oath if he swore by his beard. Legend has it that King Otto the Great of Saxony instigated this practice. By the Middle Ages one’s beard was thought to be such an important symbol of one’s manliness that it was a gross insult for another man to touch it. Often the only honourable way to expunge the offence was to challenge the offender to a duel.

Until the spread of Christianity into the British Isles in the seventh-century the Anglo-Saxons were all bearded. Priests and monks of the early church were compelled to shave and the fashion spread to others as they adopted the Christian faith. Up until the Norman Conquest all English princes wore moustaches. The new king, William, outlawed this practice.

The Crusades marked the return of a fashion for beards amongst European men, perhaps because there were so few opportunities to shave for men who were away on military campaigns. For the best part of four centuries after the Crusades there was a widespread diversity of shaving fashions in Europe, with beards, moustaches and the clean-shaven look all being socially acceptable. This situation continued throughout the Renaissance but, by the mid-sixteenth century, beards became extremely fashionable again in England at the instigation of King Henry VIII.

Later, in sixteenth century Europe, fashionable men began to groom their beards more carefully. Styles such as the stiletto beard and forked beard became very popular at this time. In the United States in the mid to late nineteenth century, such was the popularity of President Abraham Lincoln that having a full-beard in his style became the norm amongst American men.

Modern Times – As we have observed, the beard tends to move in and out of fashion in the same way that trends in hairstyles and clothing tend to come and go. At the moment the beard is definitely on one of its upward curves in the fashion cycle. In Europe and the United States the beard is popular among musicians, actors and sportsmen and the trend has been taken up by those of us who wish to imitate the look favoured by our heroes. The urban hipster movement, in particular, has popularised the full-beard look.

But what do other people, and in particular women, think of the bearded look? A recent survey, conducted mainly in the United States, came up with some interesting facts and opinions about beards:

  • Around thirty-three per cent of US men have some form of facial hair
  • The figure worldwide is closer to fifty-five per cent
  • Women found men with full beards to be only two-thirds as attractive as those with no facial hair
  • The general view of men with beards, however, is that they are thought to be older, more respected, of higher status and more powerful than their clean-shaven counterparts
  • On the down side bearded men were thought to be fifty-one per cent less cheerful, thirty-six per cent less caring and thirty-eight per cent less generous than those without beards; Although we all know most statistics are meaningless. 
  • Ninety-eight per cent of the men on the Forbes 100 list of the world’s richest individuals are clean-shaven;
  • But beards, the survey light-heartedly concluded, are worn by some ninety-eight per cent of the world’s warriors, lumberjacks and ‘bad asses’. But being British we’re not quite sure what the latter means at this point in times.


Bearded Trendsetters:

History shows us that at regular intervals prominent individuals, or groups of individuals, have set the trend for other men to have a particular type of beard. Prominent amongst these historical figures are:

Anthony van Dyck – Van Dyck was one of the leading artists in the Flemish school of the seventeenth-century. He is said to have popularised the style of goatee beard and moustache combination known now as the Van Dyke;

Abraham Lincoln – As discussed earlier, President Lincoln helped to popularise the beard in nineteenth century America. In particular many men took up his style of ‘chinstrap’ bearded;

Giuseppe Garibaldi – Garibaldi was an Italian military leader of the nineteenth-century who helped to unite Italy into one kingdom. Such was his fame that many men in Italy and beyond wanted to emulate his full, bushy beard look.

Giuseppe Verdi – Verdi was another nineteenth-century Italian trendsetter. He was a prolific composer, best known for his opera scores. He also helped to popularise the Verdi beard, which is a full beard with shaven cheeks and prominent moustache.

The Beats – The Beats were a loosely-connected movement of writers, artists and poets in the United States during the nineteen-fifties. At a time when most American men were clean-shaven, prominent Beats, such as the poet Alan Ginsberg, helped to make the beard a cool, trendy fashion statement.

Psychedelia and the Beatles – Through the early to mid-nineteen sixties musicians and pop icons were clean-shaven, and this was the trend that most young men followed. However, by 1967 and the growth of the ‘flower power’ movement in California, the fashion for facial hair began to return. In the United Kingdom the Beatles released their iconic Sergeant Pepper’s Lonely Hearts Club Band album during the same year. Once they appeared on the album cover sporting their newly-grown moustaches, the trend rapidly spread among their fans. Soon after this the Beatles and other bands were prominent in the return of the full beard as a fashion statement. The long-hair and full-beard look was popular well into the nineteen-seventies.

Growing Your Beard - A Beginners Guide

Whether you decide to grow a beard because you believe it will look very stylish, as an experiment to see what it looks like or just because you think shaving every morning is a bit of a chore, the process will always start at the same point: you put away your razor and wait. The first couple of weeks, when your nascent beard looks a bit patchy and the stubble irritates your skin like mad, will be a bit of a trial. But soon, as your facial hair softens and your beard fills out, you will be glad that you were patient.

Seasoned beard wearers will know that a beard is measured by the period of time you have been growing it, not by its physical length. Thus, you will hear about beards being referred to by ‘one month’, ‘three month’ and ‘yeard’ categories, the latter being a year-long growth. The ultimate beard-grower achievement is the ‘terminal growth’; this is the genetic maximum length your beard can grow before it stops.

Your beard will be itchy during the first few weeks because the hairs on your face, having been shaved every day, will be sharp and spear-like. This will soon pass, but if your skin is particularly irritated, try using a little beard oil to moisturise it. Avoid using alcohol-based skin products, as these will dry your skin.

At this stage there is no need to use shampoo on your beard: wash your face with a gentle soap that does not contain any harsh, skin-irritating additives.

Beard Styles – You should by now have settled on a beard style and have in mind the type of beard you are trying to achieve. An infographic such this one will show you the various styles of beard that can be grown: The first piece of basic advice is to work with what you have. For instance, if the beard on your cheeks is very sparse, then go for a goatee or Van Dyke style. The second piece of basic advice is to decide what shape of face you have and choose the style of beard that suits it best:

A square face needs a beard style that lengthens your face and makes it less box-shaped;

For the round face it is best to go for a style that makes it more oval-shaped and does not overwhelm your features;

If you have a rectangular face you should go for a rounder-style beard so as to gives you face a shorter, rounder appearance;

With a triangular face it is likely you will have a pointed chin. This look can be softened by using a full-beard to bulk-out your jawline and chin;

In a similar way, those with a pear or diamond-shaped face will have a noticeably prominent chin. Again, this appearance can be softened with a full-beard. Long sideburns can have the appearance of lengthening your face and reducing the prominence of your chin.

Styling Your Beard – Once you’re through the initial itchy stage and you’ve settled on the kind of beard you’re trying to achieve, you can begin to trim it to the style you require. Generally you will need to wait a month or so for there to be sufficient growth before you begin to trim.

If you are trying to achieve the full, bushy ‘yeard’ look you need not trim at all but, for other styles, a little judicious trimming will improve the appearance of your beard. You can use your razor to take away the stray hairs on your neck and upper cheeks, but take care not to shave the neckline too high. You can trim your moustache too, but this is best done with scissors, as is the case with any stray, straggly hairs which are spoiling the overall look of your beard.

If you are trying to achieve a stubble look, then you can regularly trim your facial hair to the desired length with clippers. For a neat, slightly longer finish to your beard you should trim it with scissors as that gives you more control and avoids accidentally removing too much hair with the wrong clipper setting. It’s far better to trim off too little and remove a little more the next day than to trim off too much and have to start the beard-growing process all over again.

In terms of general care you can clean your beard with beard wash one to three times a week. Your daily routine, however, should be to rinse your beard when you shower and apply beard oil to it afterwards.

Once you have reached the three-month stage with your beard you can generally reduce the full washing, but you should keep up the daily rinsing in the shower routine and continue applying beard oil each day. Any annoying stray hairs can be removed with scissors.

Having invested time and effort into growing your beard you should think twice before removing it. In other words you should avoid making an impulsive decision you might regret later. In particular, do not make a rash decision to shave it off in a fit of pique, when you’re feeling down in the dumps or when you are under the influence of drink.

For men with longer beards taking a hair-dryer to your beard after washing or showering is a good idea as this can help you comb it to the style you want. Also a styling product, such as beard balm, will work best if applied to a slightly damp beard before blow-drying.

Dealing with Patchy Beards:

One of the frustrations you may face when attempting to grow a beard is how to deal with those areas where the hair will not grow as well as on the rest of your face: these can be small gaps, or very extensive bald patches. There can be a variety of factors causing this:

Hormonal imbalance – the hormonal balance within your body affects the rate and extent of your hair growth, including that of your beard. A patchy pattern of growth can be age-related; often the hormonal balance and the consequent beard growth will settle down by the time one is thirty. Paying attention to ensuring you have a good, well-balanced diet may help too;

Ringworm – despite the name, ringworm is actually a fungus which can affect your skin and cause bald patches within you beard growth. The infection can be treated with antifungal medication;

Stress – there is extensive anecdotal evidence that stress can cause hair-loss, including that of beard hair. However, medical opinion is still divided on the issue;

Dental infection – Spanish researchers have suggested there is a link between undiagnosed tooth infection and patchy beard growth;

Genetics – the genetic make-up each of us carries will ultimately determine the kind of beard growth we are capable of producing.

So what can we do to overcome these difficulties? Obviously we cannot change our genetics, but there are still a number of other steps we can take:

Contrary to popular belief, shaving off you beard does not stimulate more luxuriant growth next time;

You can, however, try trimming the sides of your beard. In the same way that cutting some of the hair on your head very short can make the rest appear fuller, so it is the case with your beard;

You can try shaping your beard by some judicial trimming on your neck and cheeks. This can help give you a more defined jaw line;

If your beard continues to grow out in a very patchy fashion, it may be best to keep it trimmed to stubble length;

Those annoying straggly areas of your beard can be kept neat by using a leave-in conditioner or beard balm;

An occasional visit to your barber can help you work out the best beard shape for your face: ask him or her to trim your beard when they cut your hair;

If all else fails, maybe you should just accept that the fresh-faced look is the best one for you!

How to Care for Your Beard

Recent news reports in the media have highlighted studies by researchers in New Mexico which have suggested that beards can harbour more harmful bacteria than a clean-shaven face. Indeed, the most dramatic headline stated that the average beard contained more faecal bacteria than a toilet bowl.

While other scientists dispute these claims, the fact remains that beard hygiene is a very important matter. A beard needn’t harbour any more bacteria than a clean-shaven face, provided we follow the correct cleaning routine.

Washing and conditioning your beard – you should wash your beard two or three times a week. This helps keep it clean, fresh and in good condition. If you have particularly oily skin and hair, however, this can be increased to three or four times a week.

Some men apply the same shampoo they use on their head onto their beard. The problem with using that kind of generic shampoo on your beard is that it is too harsh for your face, which means it dries out your skin and causes itchiness and flaking in your beard. It also strips out the natural oils in your beard hair leaving it dry, coarse and in poor condition.

Experienced beard-men prefer to use a beard wash; one which has been specially formulated for use on your facial hair. A beard wash has the advantage of producing a clean, fresh beard without removing the natural oils in your facial hair and drying out the skin beneath. If you take care of your facial skin you can avoid ‘beard ruff’ and its related itchiness and flaking in your beard.

A clean beard will help you not just feel better and look better, but you’ll actually be nicer to be up close to as well: because when it comes to beard-wearers who don’t take care of their personal hygiene there really is such a thing as ‘beard pong’.

For clean, fresh facial hair, a good beard wash full of natural, gentle cleansing agents, such as that produced by Percy Nobleman, is the perfect answer. A good beard wash will contain natural, organic oils that help maintain your beard’s normal balance of oils. Sesame oil, coconut oil and shea butter help keep your beard in tip-top condition, while the fragrance of cedar-wood and lime essential oils keeps it smelling fresh too.

Beard conditioning oil - everyone’s facial hair is coarser than that on their head. Our modern lives, with central heating and air conditioning can dry out and coarsen your beard hair even more. Even if you use a specially-formulated beard wash to make sure it is clean, your beard may not be quite as well-conditioned as you would like it to be: which is where beard oil comes in. A beard conditioning oil is a carefully-formulated product made from natural ingredients that nourishes and revitalises your beard.

Making a conditioning oil part of your daily grooming routine will leave your beard with that soft and lustrous look. Percy Nobleman’s beard oil incorporates natural argan, avocado, jojoba and almond oils to help your beard look and feel at its best. Start with just a few drops, you can always apply more later if you wish, and then style your beard to the look you want to achieve; one which will last all day.

Beard balm - as you beard becomes longer, say an inch and half in length, you’ll probably find that you need a product with a little more hold in order to be able to create style that you want and maintain it all day. This is the stage where you should consider adding a beard balm to your grooming routine.

Beard balm is similar in texture to a light hair wax or lip balm. To use it you scoop a little of the balm from its tub, warm it in the palms of your hand and apply to the outer layer of your beard.

So is beard balm a replacement for beard conditioning oil? The short answer is that it is not. Conditioning oil replaces your beard’s natural oils and keeps it soft and healthy-looking, so it is important to continue with that product each day. Beard balm becomes an additional necessity when your beard grows longer because it fulfils the function of the wax many of us apply to our hair: it gives you a light hold, while continuing to condition throughout your day.

Percy Nobleman’s beard balm is made from natural shea butter and beeswax and provides easy control and a light hold to your beard. It allows you to continue growing your beard without compromising on looking well-groomed.

Combing your beard – with anything more than a stubble beard it is important that you should comb your beard regularly to maintain a well-groomed appearance. It is best not to comb you beard when it is wet or if it is still warm from the shower or dryer; that will only weaken the hair roots and may cause some of them to be pulled out. The best time to comb your beard is after you have showered, dried and applied beard oil; the comb will then glide easily through your well-conditioned facial hair. Comb your beard gently and coax it into the style you require using the wider teeth first and then the narrower ones.

Of course your combing routine will only be as good as the comb you use, so it’s worth investing in one or two specifically for your beard, rather than making do with the one you use on your head. Many regular hair combs have teeth that are too fine for your beard and there is a risk of pulling out some of the hair. Using a hair brush can produce similar difficulties too.

There are a variety of combs on the market including ones in plastic, acetate, steel, horn and wood. Many beard enthusiasts swear by wooden combs, others by acetate, but really it’s down to trial and error and personal preference.

Beard & Moustache wax – Both these products have similar ingredients yet the main difference is the density of each wax. A moustache wax is very dense, and will need to be heated up prior to use. This is designed to set and style your moustache all day. On the other hand, Percy Nobleman’s Hair & Beard wax is formulated to give a natural look, offer more control than a beard balm but a half-way house between the balm and moustache wax. It also comes in a much larger pot, ideal for every day use in your hair.

So with a little time, a little effort and the discerning use of a few handy products, you too can create a beard that gives you a stylish look and makes a bold statement about you as an individual.


History of the Beard

Beards: Historical Presentation - Word Information

“Power is on the side of the beard” - US History Scene

The Amazing History of Beards (INFOGRAPHIC) | Greg Voakes

The greatest beards in history -

Beards: an archaeological and historical overview | Marion Dowd -

Lincoln: A Beard Is Born - NY Times

Van Dyke beard - Wikipedia, the free encyclopedia

Giuseppe Garibaldi - Wikipedia, the free encyclopedia

Giuseppe Verdi - Wikipedia, the free encyclopedia

Growing Your Beard

Growing a beard | all about beards

Beginners Guide To Styling & Growing A Beard | How To Grow A Beard Featuring BeardBrand

How to Grow a Beard for the First Time: The GQ Eye: GQ on Style: GQ

Video: Instant Expert: How to grow the perfect beard - Telegraph

Tips on Growing a Beard - 5 Tips for Growing a Beard  - Men's Fitness

How to Make Your Beard Grow Faster | Male Standard

How to Grow a Full Beard | Philips

How to Grow a Beard - Growing a Beard Tips - Esquire

Choosing a Beard Style

Facial Hair Styles For Your Face Type - AskMen

Cool Beard and Moustache Styles for Men in 2015

How to Find the Right Beard Style for Your Face Shape - Men's hair

Which Is The Best Beard Style For You - Beard Trim & Groom

The Best Beard Styles, and How to Get Them -

Patchy Beards

How to fix a patchy beard - Men's Health

How to Grow a Thicker Beard | BaldingBeards

The Best Way To Deal With A Patchy Beard & Look Bloody Awesome! | Stylish Caveman

Why You Have A Patchy Beard | The Beard Coach : Grow Your Beard

Caring for your Beard

Beard Oil Vs Beard Balm | Percy Nobleman

Beard Wash vs. Generic Shampoo: The Importance of Beard Discipline | Percy Nobleman

How filthy is YOUR beard? - The Daily Mail

Tips For How To Groom Your Beard and Moustache - Beard Institute

Tips on Caring for Your Beard | Men's Hair

Everything You Need To Know About Grooming Your Beard | Huffington Post

Always Bearded | Take Care of Your Beard

The British Beard Club | Beard Care Advice

Wax on, Wax Off: A Guide to Applying Moustache Wax the Right Way | Percy Nobleman

The Benefits of Beard Oil: An In-depth Analysis into Why it Works | Percy Nobleman

Beard Oil Company's You Might Want to Try

The Brighton Beard Company
Beard & moustache care with 100% natural ingredients handmade in Brighton. Shop our moustache wax, beard balm & beard oil.

Beard Brand Europe + UK
Beard oil & grooming products for the urban beardsman. Shop for natural beard oil, moustache wax, soap, combs and gift kits from Beardbrand Europe + UK.

Apothecary 87
Premium shaving, beard & moustache care products for the manliest of men. Use with caution. (May incite passion in others!)

The Beard Emporium
Whether you’re after an oil or balm, a moustache wax or a shampoo, comb or brush, leave it to The Beard Emporium to treat your beard right.

Beard Base | UK Beard Oil and Beard Care Store
Take good care of your beard with our award-winning British Beard Oil, Beard Shampoo and Beard Combs for the modern Beardsman.

Beard Craft | Your Beard | Your Style
Provide quality grooming products at fair prices & shipping. Try out all products myself before they ever reach the store.

The Dapper Duke | Brilliant Beard Oil
Our natural beard oils, moustache waxes and other goodies nurture your face-fuzz and hair – leaving you with a soft, itch-free, distinguished man-mane.

The Bearded Man Company=
All our products are crafted with clean, no-fuss natural ingredients. Every product we sell is free of questionable chemicals often used in the beauty industry, leaving your skin and beard happy and healthy.

Mariner Jack | Handmade Products for the Modern Gentleman
Mariner Jack - Fine, handmade and small batch products for the modern Gentleman. Fresh from Cornwall.

Braw Beard Oils
Handmade in Scotland,  Braw uses the finest natural ingredients to maintain the health, length and strength of your facial hair.

Faith Fuzz | Beard Products | Glasgow
Selling Essential Beard Oils, Combs & Male Grooming Products. For Retail & Wholesale. Glasgow, Scotland, UK.

First Olympian
First Olympian are Europe's original beard oil company, with complex, masculine colognes, our beard oils are formulated with organic Moroccan Argan oil.

Beard Shop UK | The Dedicated Beard & Moustache Shop
Beard Shop UK, The Dedicated Beard & Moustache Shop offering the largest range of Beard Oils, Balms, Washes & Moustache Wax

The Beard Shed | Beard Oil, Balm and Washes
UK store providing beard oils, balms and washes from the world's finest brands. Beard care and maintenance made simple at The Bard Shed - Liberate your beard.

Mr Masey's Emporium of Beards | Brighton, England
Online purveyors of gentlemen's moustache wax, beard conditioning oil shave oil, beard wash and beard conditioning serum.

Bear Face | Beard Oil
Beard and moustache grooming products. All 100% natural beard oils, pomade, beard balms and moustache waxes. Made by Bear Face in Brighton, UK

The Beard Fixer UK
Welcome to The Beard Fixer UK. No 1 Quality Blends Natural Beard Oils & Balms for all skin types. No harsh/chemicals sulphates.

Viking Grooming
At Viking Beard Stuff we mainly produce Beard and Moustache Wax and Beard Oil. All our products are handmade, produced in small-batches.

Tuscan Beard Care | Beard Oil
Hand-made beard care products & grooming tools. Shop NOW for natural beard oil, beard shampoo, beard combs & more.

The Bearded Bastard
Started in 2012, The Bearded Bastard is the maker of Woodsman beard oil and moustache wax and many other all natural oils and colognes.

Prospector Co. | Wares with Purpose
Prospector Co. is a product line for those who seek purpose and forethought in their skin and shave products.

Dream Beard
Dream Beard's American-made oils awaken the dormant power of your beard, unlocking the maximum potential of your facial hair.

Simply Great Beard Oil
Beard Oil by Simply Great Beard Oil is Hand-Crafted in Small Batches made with Quality Ingredients and Formulated for Optimum Beard Oil Effectiveness.

The Mod Cabin
The Mod Cabin product line was designed for the discerning individual who gives consideration to their grooming and skincare. Inspired by vintage aesthetics

Black Label Beard Company
The Black label Beard Co. sells the best beard oil. Visit us online today to browse our selection and find the right scent for you!

The Bearded Stag
The finest collection of Beard Oil, Moustache wax and Pomade, providing the best brands in beard care from Australia and word wide.

Beard Supply |Beard Grooming for the Outdoorsman
Beard Supply was born out of a deep respect for beards—for what the beard is, and for what it represents.

The Beard Baron
The Beard Baron provides premium products for the bearded lifestyle. From beard oil and moustache wax to beard combs and brushes.

Hobo Beard Oil
Quality beard oil to help soften your beard, stop itch, and keep your beard in great shape! Be a man - grow a beard - use beard oil.

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Wax on, Wax Off: A Guide to Applying Moustache Wax the Right Way

Wax on, Wax Off: A Guide to Applying Moustache Wax the Right Way


Good day fine sirs!


It truly is beginning to feel like summer here at Percy Towers and I hope that wherever you are the sun is shining and your beard is in fine fettle.

If you’ve spent any amount of time perusing the internet for advice on facial hair, you’ll have noticed a huge amount of information on beard grooming but nowhere near as much on moustaches.

As such, I wanted to take a moment of your time today to talk about Moustache Wax; what it is, how to apply it correctly, and also how to remove it without causing damage to your lip bristle.


Moustache Wax: What is it and What’s in it?


Moustache Wax is essentially a stiff pomade which is applied to ones moustache as a grooming aid to hold the hairs in place throughout the day.

When I started researching the best ingredients to use for my Moustache Wax my aim was to create a formula which would:


  • Contain the best ingredients
  • Perform consistently at holding my moustache in place
  • Not leave any sticky residue


The Percy Nobleman Moustache Wax is an incredible amalgamation of shea butter, babassu and argan oils along with an American beeswax base.

I deliberately chose these ingredients as the oils are natural conditioners which, when applied with the wax, will help to make sure your moustache hair isn’t suffocated despite the application of the wax.

This way you’ll be able to be in control of your moustache throughout the day without causing potential damage to the hairs themselves.

Not only that, the oils in the wax are good for breaking it down to aid the process of application.


Why Not Just Use a Generic Hair Wax Instead?


Unlike your hair, moustaches come into contact with a lot of things throughout the day that can leave them looking unkempt.

Eating, drinking and even just having a good old fashioned chin wag can have an adverse effect on the look of your moustache.

For this reason, the formula for moustache waxes has to be that much more robust to withstand this.

Not only that but some hair products have chemicals in them that are not friendly to your body if consumed by accident.  This can happen inadvertently when eating or drinking.



Heating The Wax


The majority of moustache waxes are beeswax based. When you open your moustache wax tin for the first time, you’ll notice the wax has a very hard consistency.

Without the correct knowhow, this can make application quite tricky.

With my Moustache Wax I suggest simply warming the tin before application.

By warming the tin, the wax will become malleable causing the shea butter and the oils within the wax to really come to the fore.

There are many ways you can warm the tin. Either use a hairdryer, leave it for a few moments on a radiator or warm vent or, failing that, just keep the tin in your back pocket.

This will help to keep the wax at just the right temperature for application even whilst you’re on-the-go.


Percy Nobleman Moustache Wax


Preparing The Wax


Once warmed, use the back of your index finger or thumb nail to scoop out the wax.

I find a small half-pea-sized quantity is more than enough to begin with.

Then simply rub the wax between your thumb and forefinger to soften it further still.

Once it has coated the pads of your thumb and finger and then you’re ready to apply.

A word of caution if you’re new to the world of Moustache Wax; don’t use too much to begin with.

It’s easy to apply more if you need to so start with a small amount as how much you will need to use is all dependant on the size of your moustache.

Also, when rubbing the wax between your finger and thumb make sure to massage out any clumps of wax there may be as the smoother the consistency of the wax, the better the final result should be.



How to Apply Moustache Wax


Working from the centre outwards use your thumb and index finger to apply the wax evenly to your moustache.

By starting in the middle and working out you’ll have more control over the hairs as you’ll be working with the natural direction of growth.

Some people opt to use both hands so they can apply evenly to both sides of their moustache simultaneously but this is entirely up to you.

If you are going for the classic handlebar look for your moustache you’ll want to work the hairs towards the ends of your moustache and then gently twist them up and round at the points.

Shaping your moustache is something that will take a lot of time and effort but with persistency it’s a look that many a gentleman can master.

If you do have a bushier moustache then it will obviously need a little more care and attention.

My Moustache Wax comes in a pocket-sized tin for this exact reason.

I normally find one application at the start of the day is enough to keep me going but, on the off chance of stray hairs during the day, I find a thumb-print sized dab of wax is more than enough to help keep any stray hairs in place.

This technique is particularly useful for tidying up your tache after eating or drinking.



Helpful Hints on Removing Moustache Wax


When it comes to removing the wax at the end of the day I suggest using a small amount of my Beard Wash.

Gently work it into the hairs and leave to soak for a few minutes, then rinse with warm water and towel-dry before applying a drop or two of Beard Conditioning Oil.




And there you have it, a guide to achieving the best results with Moustache Wax.

I’m always here to help as I want you to get the most from your facial hair and the very best from using my products so please keep those emails coming in as I love answering your questions.


Until next time.





P.S For a limited time we're offering 15% off our Moustache Wax when purchased on Simply use the coupon code “MWAX15” at the checkout. Head to our Moustache Wax now!

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Beard Wash vs. Generic Shampoo: The Importance of Beard Discipline


Good day my fellow disciples of all things bearded!

I hope this week finds you and your beard in premium condition.

If there’s one thing I’ve learnt in life it’s that if you want to achieve something of true value, then you must be prepared to work hard for it.

If you’ve read my ongoing comic series you’ll know that I don’t just wake up looking like I do.

It takes a dedicated routine, experience, and above all else the right tools!

In my last blog I spoke about the reasoning behind the formula for our Beard Conditioning Oil and today I’m going to talk about the importance of using a specialised Beard Wash as part of your daily grooming routine.


The Beard Itch Problem


One of the most common queries I receive from new customers is, ‘What can I do to prevent beard itch and dry flakey skin?’

Well, there are a number of different things you can do on a daily basis to prevent this from happening to you.

However, the very first and most important piece of advice I can offer is to use a recognised beard shampoo, preferably my Beard Wash.


Why Using A Recognised Beard Wash is So Important


You might be thinking, what’s the difference between hair and beard shampoos?

The main difference between the two is that if you regularly use off-the-shelf hair shampoos to wash your beard, then the chemicals in them will be stripping your beard of its natural oils.

Not only that but they can also dry out the skin underneath your beard hair.

From this your beard can be left dry, coarse, and brittle.

Furthermore, there is a greater chance of your beard hair breaking, falling out or being prone to bald patches due to weakened roots, not to mention a heightened chance of split ends.

As an aside, it’s important to note that any washing – including simply rinsing and drying your beard – can remove the natural oils in your beard.

By using recognised beard shampoos such as my Beard Wash, you will greatly reduce the risk of this happening.

My wash is specifically designed to work with instead of against the natural oils produced by your skin and hair.



Percy Nobleman Beard Wash


Battling Beard-ruff, and Itchiness


There are many other benefits to be gained from using a recognised beard shampoo.

A growing beard can become itchy if not given the care it deserves, especially in the early stages of growth.

Consistent scratching is one of the absolute no-no’s if you’re looking to avoid beard-ruff.

The Percy Nobleman Beard Wash is formulated to moisturise your beard and help avoid dry skin – the precursor to the scratching stage.


Beard Pong?


Yes, you read that correctly, and no, it’s not a typo.

Beard pong is real and, if you don’t regularly wash your beard then you’re putting both yourself and your beard at risk of becoming rather unpopular!

On a daily basis your beard comes into contact with all nature of things from food and drink to dust and dirt (especially if you live in a large city).

Built up over time, these can all have a negative impact on how your beard smells.

By simply washing your beard 2-3 times a week with beard shampoo you’ll help avoid being caught out by dreaded beard pong.



So How Often Should I Wash my Beard?


How long is a piece of string?

Everyones grooming routines are different, and the chances are that you’ll know yours better than I do.

However, if you’re unsure and looking for advice, then I’d suggest starting by applying beard wash 2-3 times a week.

This should be enough to keep your beard feeling soft and smelling nice without overdoing it and risking irritation from over-application.

If your skin is naturally oily or your beard is longer than most, then you may wish to increase your usage to 3-4 times a week.

There are many factors to take into account such as how long, coarse or thick your beard is, however with time, you’ll begin to understand what works best for you.



I’ve Washed my Beard, So What Next?


Once your beard has been washed you should use a recognised beard oil.

Like the wash, my Beard Conditioning Oil will help soften and tame your beard.

It’s specially designed as a leave in conditioner to both nourish and moisturise your beard throughout the day, and also helps with the prevention of dry skin around the roots.

If your beard is already fairly long (1-3 inches in length), I’d recommend trying Beard Balm. This is specifically designed for longer beard types as a soothing remedy to help soften longer hairs and keep you safe from beard itch.



That’s about all for now. Thank you for your continued patronage to all things Percy!

We love to hear your success stories from using my products so please keep those emails coming in and keep growing those beards!


Until next time.





P.S For a limited time we're offering 15% off our Beard Wash when purchased on Simply use the coupon code “BeardWash15” at the checkout. Head to our Beard Wash now!

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The Benefits of Beard Oil: An In-depth Analysis into Why it Works

Good day once more fine sirs. I trust my latest blog finds you and your beard in tip-top shape having braved the winter months!

Since my last blog I’ve received plenty of messages from content customers championing my products, and I wanted to take this opportunity to go a little more in-depth to explain the various ingredients that make up my Beard Conditioning Oil. It’s one thing to know that it works and yet another to know how it works.

One question I’ve heard from many a first-time customer is: ‘What are the benefits from using your beard oil?’ The oils that make up my Beard Conditioning Oil have been meticulously selected to help you achieve optimum success in the quest to tame beard frazzle and battle skin irritation that can be caused by natural beard growth. By reading this blog I hope to help to give you an insight as to why my products work so well and why you should continue to put your trust in Percy.

My Beard Conditioning Oil contains a measured balance of Argan, Avocado and Jojoba oils and it’s for this very reason that the formula works so well.

What is and Why we use Argan Oil

Argan oil is a natural plant oil which derives from the kernels of the argan tree. Native to Morocco, argan oil has a number of uses from being used as a culinary ingredient right through to medicine. In terms of it’s medicinal properties argan oil has been used to treat ailments such as juvenile acne and flakey skin.

However, as well as it’s medical benefits, argan oil is also a natural moisturiser which is used throughout the cosmetics industry to nourish lifeless hair. Combined, these properties made argan oil an absolute must have when I started my search to create the perfect beard oil. I even visited Morocco with two of my associates to personally meet the women who help make the oil. This was to ensure, not only that my argan oil is of the highest quality, but also that it’s ethically sourced.

The Advantages of Avocado

As with argan oil, avocado oil is also a natural moisturiser. Pressed straight from the fruit it’s continued use in cosmetics stems from a high absorption rate and regenerative properties.

In layman’s terms this makes avocado oil a perfect addition to my Beard Oil. Not only is it quick to be absorbed into the hair – a vital property for a leave-in Beard Oil! – but it also helps to regenerate split ends and corse hair.

Jojoba: Completing the Trilogy

Jojoba is a shrub native to a number of deserts worldwide from the Mojave to south westerly American states. Similarly to avocado oil, jojoba oil is easily absorbed into the skin as well as holding similar medicinal characteristics to argan oil.

Its continued use as a natural treatment for a variety of skin ailments as well as anti-inflammatory and antibacterial properties make jojoba oil intrinsic to the foundations of my Beard Conditioning Oil.

Combined, with their regenerative, medicinal and absorptive properties I’m proud to say these three essential oils form the foundations for my Beard Conditioning Oil.

For more information on the benefits of using these essential oils:

It’s one thing to have the tools but do you know how to use them? As a general rule of thumb follow these simple steps when using my Beard Conditioning Oil:

Step #1. Wash your beard with a specialised beard shampoo. Preferably use my Beard Wash as it’s designed specifically not to remove all of your beard’s natural oils. It’s also over 70% organic so you’ll know your beard is getting the very best treatment.

Once you’ve rinsed it out towel dry your beard.

Step #2. Apply a few drops of beard oil to the palm of your hand. Remember to use sparingly (especially if you have naturally oily skin): a little goes a long way! First rub the oil into your hands and then work from the roots outwards making sure to apply to the skin underneath your beard too. This is to work the argan and jojoba oils into your skin to help moisturise and avoid irritation.

Step #3. Comb your beard. This will help work the oil through your beard hair.

Step #4. Leave it be! It may be tempting to play with your beard once you’ve finished applying the oil but you’ve just given it a lot to work with and the oil needs time to be absorbed.

If you’re new to using beard oil then the best advice I can offer is experimentation is key. Beards are like fingerprints; no two are quite the same, and as such each beard will require a different amount of oil depending on how long, corse or bushy your beard is along with how naturally oily your skin is.

My advice would be to start with just a couple of drops and work your way from there. You can always add more at a later stage! Once you’re confident with using the oil you can even start to introduce some of our other products into your grooming routine such as my Beard Balm or Moustache Wax. For more advice on using my other products please take a look at my past blogs where, for example, I take an in-depth look at how and when to introduce my Beard Balm into your grooming routine.

There’s a lot of advice out there regarding how best to apply beard oil but should you follow my simple steps then you can’t go too far wrong.

Further resources:

That’s about all for now! Once again thank you all for your continued support, I do love to hear your feedback on my products so keep your emails coming and keep growing that beard!

Until next time.




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